Ruff Ryders New Era 59Fifty Fitted Hat in Black With Gray Under brim. Before entering the hat business, our company founder @kooakagoose worked as a designer for the Worksight graphic design studio in NYC. One of his projects involved working on a special “R” logo. This logo just so happened to be one of the most iconic logos in hip-hop—the Ruff Ryders logo.

 If you know you know. Ryde or die!